Posts tagged as:

Brand marketing

Set my expectations

May 20, 2010

Just because you have a product to sell doesn’t mean I will buy it. And just because you’re good at selling doesn’t mean the existence of the product itself is justified.
You might think you have a great product to sell, but I may not think so. You may be able to gloss it up by [...]

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Sculpting your campaigns

May 16, 2010

My personal trainer at the gym has written up a program for me to follow to get me into shape. The program consists of working various parts of the body at various stages.
The idea is to sculpt each part of my body and work different muscles so that the body doesn’t get used to one [...]

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Deceptive oranges

May 15, 2010

If you’ve ever bought oranges or clementines from your local supermarket, you might have faced the dilemma of how to pick the ripe ones.
The easiest way to pick is to look at their colour and softness, and make a decision. Because the bunches are packaged in a see through net, it should make the job [...]

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Do you recognise this brand?

March 22, 2010

So, here I am, swiftly walking towards the Apple store in a mall, oblivious to the outside world as I have only 5 minutes to get through the door before they lock me out (my MacBook Pro died on me, sadly)! I pass numerous stores on the way, with their lit up signboards, special offers [...]

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To ghweet or not to ghweet

March 14, 2010

We all agree that social media works on connections and transparency. It’s about who you know, who you could know, what you know, and what you could know. Unless you’re transparent in your communication (and assume that others do the same), all of the above becomes meaningless because you really just don’t know!
An interesting debate [...]

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Sound bites on Twitter, Facebook and LinkedIn from SMUK

March 9, 2010

Around 120 people attended the Social Media Monday meet up yesterday (myself included) – organised by Barry Furby (Thanks Barry!)
Chris Tompkins from GoMedia (Florida) was the guest speaker. He gave an intro on the big 3 social media “must haves”, and some key ideas and take away’s for those starting out.
Although I (and seemingly many [...]

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Customer acquired? Time to relax

March 6, 2010

Here’s an excerpt from a conversation my wife and I had this evening whilst having dinner at Nandos:
Me: I’m gonna order my normal Beanie Pitta.
Mrs: But you didn’t like it the last time. Why don’t you try something else?
Me: Don’t think they have anything new.
Mrs: [Looks at the menu] Oh, they have a new Beanie [...]

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